Based in Franklin, KY, with additional facilities in Riverhead, NY, and Bristol, RI, the Berry Global Tapes business is a leading manufacturer of pressure-sensitive tapes (specialty, foil, film, and duct) and adhesives. Offering more than 1,500 specialty SKUs across 500+ distinct product families to its diverse base of 1,500+ customers, the Tapes Business provides specialty tapes and adhesives products to top customers serving the HVAC, Building & Construction, Industrial, Retail, Medical, Aerospace, Automotive, and other specialty industries. Berry Global recently announced that Nautic Partners, LLC will acquire the Tapes business in early 2025.

Purpose:

The Product Manager for the Building & Construction Tape product line will be responsible for the development and execution of short and long-term strategies to drive sustainable and profitable growth.

Strategy:

• Work cross functionally to update, communicate and implement the strategic vision for the business.
• Identify internal and external business needs along with growth opportunities.
• Define and develop strategic investment plans to support growth and profitability improvement.
• Understand the market requirements and consumer trends to inform and shape the strategy.
• Conduct market research to drive innovation and growth.
• Gather competitive intelligence to set product requirements and pricing strategies.
• Provide product and pricing recommendations for new opportunities.
• Participate in customer meetings and trade events to drive growth.

Multi Generation Product Planning:

• Develop and execute 1-year and 3-year product development roadmap for channel and product line effectiveness, growth and profitability.
• Define and develop next generation products, collaborating with Sales and cross-functional teams.
• Manage allocation of technical resources to the most impactful projects.
• Manage all aspects of new product launches.
• Provide oversight for channel and product-specific competitive information.

Product Line Profitability:

• Manage new product and customer pricing and profit, collaborating with Finance, Operations, Sourcing, Supply Chain and Sales.
• Manage pricing strategies and monitor channel conflict.
• Champion cost-reduction projects; manage product mix and margin erosion on mature items.
• Identify changes in equipment and process technology to improve cost position.
• Work with Supply Chain for raw material sourcing, validation and cost-improvement. 

Support of Existing Business:

• Collaborate with Sales leadership for top target growth (current and new)
• Develop clear product positioning and communication strategies; collaborate with Marketing, manage product positioning tools, including web, trade, ad, sell sheets, research and presentations.
• Lead cross-functional teams to bring solution to resolve quality initiatives.
• Work with cross-functional teams to define service needs for new/changing/outgoing items
• Maintain oversight for new and modified products; working with Marketing, Corporate Creative teams and Packaging Design in determining packaging requirements and art work.

• Bachelor’s Degree in Business Administration or Engineering. MBA preferred.
• Experience in commercial and residential building products.
• Market experience in Building/ Construction
• 7+ years Product Management experience.
• Experience in Tapes or Adhesive Technologies, is highly desired.
• Solid understanding of business functions Sales, Finance, Manufacturing, Supply Chain, Sourcing, and Logistics.
• High proficiency level with MS Office applications required.
• Excellent communication and organizational skills, with demonstrated meeting facilitation skills.
• Ability to prioritize and multi-task.
• Ability to travel up to 30%.